4 Data Mining Tips to Scrap Real Estate Data; Innovative Way to Give Realty Business a boost!

Internet has become a huge source of data – in fact; it has turned into a goldmine for the marketers, from where they can easily dig the useful data!

    Web scraping has become a norm in today’s competitive era, where one with maximum and relevant information wins the race!

Real Estate Data Extraction and Scraping Service

It has helped many industries to carve a niche in the market; especially real estate – Scraping real estate data has been of great help for professionals to reach out to a large number of people and gather reliable property data. However, there are some people for whom web scraping is still an alien concept; most probably because most of its advantages are not discussed.

    There are institutions, companies and organizations, entrepreneurs, as well as just normal citizens generating an extraordinary amount of information every day. Property information extraction can be effectively used to get an idea about the customer psyche and even generate valuable lead to further the business.

In addition to this, data mining has also some of following uses making it an indispensable part of marketing.

Gather Properties Details from Different Geographical Locations

You are an estate agent and want to expand your business to the neighboring city or state. But, then you are short of information. You are completely aware of the properties in the vicinity and in your town; however, with data mining services will help you to get an idea about the properties in the other state. You can also approach probable clients and increase your database to offer extensive services.

Online Offers and Discounts are just a Click Away

Now, it is tough to deal with the clients, show them the property of their choice and again act as a mediator between the buyer and seller. In all this, it becomes almost difficult to take a look at some special discounts or offers. With the data mining services, you can get an insight into these amazing offers. Thus, you can plan a move or even provide your client an amazing deal.

What people are talking about – Easy Monitoring of your Online Reputation

Internet has become a melting pot where different people come together. In fact, it provides a huge platform where people discuss about their likes and dislikes. When you dig into such online forums, you can get an idea of reputation that you or your firm holds. You can know what people think about you and where you require to buck up and where you need to slow down.

A Chance to Know your Competitors Better!

Last, but not the least, you can keep an eye on the competitor.  Real Estate is getting more competitive; and therefore, it is important to have knowledge about your competitors to get an upper hand. It will help you to plan your moves and strategize with more ease. Moreover, you also know what is that “something” that your competitor does not have and you have, with can be subtly highlighted.

Property information extraction can prove to be the most fruitful method to get a cutting edge in the industry.

Source: http://www.hitechbposervices.com/blog/4-data-mining-tips-to-scrap-real-estate-data-innovative-way-to-give-realty-business-a-boost/

How to scrape data without coding? A step by step tutorial on import.io

Import.io (pronounced import-eye-oh) lets you scrape data from any website into a searchable database. It is perfect for gathering, aggregating and analysing data from websites without the need for coding skills. As Sally Hadadi, from Import.io, told Journalism.co.uk: the idea is to “democratise” data. “We want journalists to get the best information possible to encourage and enhance unique, powerful pieces of work and generally make their research much easier.” Different uses for journalists, supplemented by case studies, can be found here.

A beginner’s guide

After downloading and opening import.io browser, copy the URL of the page you want to scrape into the import.io browser. I decided to scrape the search results website of orphanages in London:

001 Orphanages in London

After opening the website, press the tiny pink button in top right corner of the browser and follow up with “Let’s get cracking!” in the bottom right menu which has just appeared.

Then, choose the type of scraping you want to perform. In my case, it’s a Crawler (we’ll be getting data from multiple similar pages on the same site):

crawler

And confirm the URL of the website you want to scrape by clicking “I’m there”.

As advised, choose “Detect optimal settings” and confirm the following:

data

In the menu “Rows per page” select the format in which data appears on the website, whether it is “single” or “multiple”. I’m opting for the multiple as my URL is a listing of multiple search results:multiple

Now, the time has come to “train your rows” i.e. mark which part of the website you are interested in scraping. Hover over an entire “entry” or “paragraph”:hover over entry

…and he entry will be highlighted in pink or blue. Press “Train rows”.

train rows

Repeat the operation with the next entry/paragraph so that the scraper gets the hang of the pattern of your selections. Two examples should suffice. Scroll down to the bottom of your website to make sure that all entries until the last one are selected (=highlighted in pink or blue alternately).

If it is, press “I’ve got all 50 rows” (the number depends on how many rows you have selected).

Now it’s time to focus on particular chunks of data you would like to extract. My entries consist of a name of the orphanage, address, phone number and a short description so I will extract all those to separate columns. Let’s start by adding a column “name”:

add column

Next, highlight the name of the first orphanage in the list and press “Train”.

highlighttrain

Your table should automatically fill in with names of all orphanages in the list:table name

If it didn’t, try tweaking your selection a bit. Then add another column “address” and extract the address of the orphanage by highlighting the two lines of addresses and “training” the rows.

Repeat the operation for a “phone number” and “description”. Your table should end up looking like this:table final

*Before passing on to the next column it is worth to check that all the rows have filled up. If not, highlighting and training of the individual elements might be necessary.

Once you’ve grabbed all that you need, click “I’ve got what I need”. The menu will now ask you if you want to scrape more pages. In this case, the search yielded two pages of search results so I will add another page. In order to this this, go back to your website in you regular browser, choose page 2 (or any next one) of your search results and copy the URL. Paste it into the import.io browser and confirm by clicking “I’m there”:

i'm there

The scraper should automatically fill in your table for page 2. Click “I’ve got all 45 rows” and “I’ve got what I needed”.

You need to add at least 5 pages, which is a bit frustrating with a smaller data set like this one. The way around it is to add page 2 a couple of times and delete the unnecessary rows in the final table.

Once the cheating is done, click “I’m done training!” and “Upload to import.io”.

upload

Give the name to your Crawler, e.g. “Orphanages in London” and wait for import.io to upload your data. Then, run crawler:run crawler

Make sure that the page depth is 10 and that click “Go”. If you’re scraping a huge dataset with several pages of search results, you can copy your URLs to Excel, highlight them and drag down with a black cross (bottom right of the cell) to obtain a comprehensive list. Paste it into the “Where to start?” window and press “Go”.go

crawlingAfter the crawling is complete, you can download you data in EXCEL, HTML, JSON or CSV.dataset

As a result, we obtain a data set which can be easily turned into a map of orphanages in London, e.g. using Google Fusion Tables.

Source:http://www.interhacktives.com/2014/03/06/scrape-data-without-coding-step-step-tutorial-import-io/

Scraping Data: Site-specific Extractors vs. Generic Extractors

Scraping is becoming a rather mundane job with every other organization getting its feet wet with it for their own data gathering needs. There have been enough number of crawlers built – some open-sourced and others internal to organizations for in-house utilities. Although crawling might seem like a simple technique at the onset, doing this at a large-scale is the real deal. You need to have a distributed stack set up to take care of handling huge volumes of data, to provide data in a low-latency model and also to deal with fail-overs. This still is achievable after crossing the initial tech barrier and via continuous optimizations. (P.S. Not under-estimating this part because it still needs a team of Engineers monitoring the stats and scratching their heads at times).

Social Media Scraping

Focused crawls on a predefined list of sites

However, you bump into a completely new land if your goal is to generate clean and usable data sets from these crawls i.e. “extract” data in a format that your DB can process and aid in generating insights. There are 2 ways of tackling this:

a. site-specific extractors which give desired results

b. generic extractors that result in few surprises

Assuming you still do focused crawls on a predefined list of sites, let’s go over specific scenarios when you have to pick between the two-

1. Mass-scale crawls; high-level meta data - Use generic extractors when you have a large-scale crawling requirement on a continuous basis. Large-scale would mean having to crawl sites in the range of hundreds of thousands. Since the web is a jungle and no two sites share the same template, it would be impossible to write an extractor for each. However, you have to settle in with just the document-level information from such crawls like the URL, meta keywords, blog or news titles, author, date and article content which is still enough information to be happy with if your requirement is analyzing sentiment of the data.

cb1c0_one-size

A generic extractor case

Generic extractors don’t yield accurate results and often mess up the datasets deeming it unusable. Reason being

programatically distinguishing relevant data from irrelevant datasets is a challenge. For example, how would the extractor know to skip pages that have a list of blogs and only extract the ones with the complete article. Or delineating article content from the title on a blog page is not easy either.

To summarize, below is what to expect of a generic extractor.

Pros-

minimal manual intervention

low on effort and time

can work on any scale

Cons-

Data quality compromised

inaccurate and incomplete datasets

lesser details suited only for high-level analyses

Suited for gathering- blogs, forums, news

Uses- Sentiment Analysis, Brand Monitoring, Competitor Analysis, Social Media Monitoring.

2. Low/Mid scale crawls; detailed datasets - If precise extraction is the mandate, there’s no going away from site-specific extractors. But realistically this is do-able only if your scope of work is limited i.e. few hundred sites or less. Using site-specific extractors, you could extract as many number of fields from any nook or corner of the web pages. Most of the times, most pages on a website share similar templates. If not, they can still be accommodated for using site-specific extractors.

cutlery

Designing extractor for each website

Pros-

High data quality

Better data coverage on the site

Cons-

High on effort and time

Site structures keep changing from time to time and maintaining these requires a lot of monitoring and manual intervention

Only for limited scale

Suited for gathering - any data from any domain on any site be it product specifications and price details, reviews, blogs, forums, directories, ticket inventories, etc.

Uses- Data Analytics for E-commerce, Business Intelligence, Market Research, Sentiment Analysis

Conclusion

Quite obviously you need both such extractors handy to take care of various use cases. The only way generic extractors can work for detailed datasets is if everyone employs standard data formats on the web (Read our post on standard data formats here). However, given the internet penetration to the masses and the variety of things folks like to do on the web, this is being overly futuristic.

So while site-specific extractors are going to be around for quite some time, the challenge now is to tweak the generic ones to work better. At PromptCloud, we have added ML components to make them smarter and they have been working well for us so far.

What have your challenges been? Do drop in your comments.

Source: https://www.promptcloud.com/blog/scraping-data-site-specific-extractors-vs-generic-extractors/

Web Scraping the Solution to Data Harvesting

The internet is the number one information provider in the world and it is of course the largest in the same course. Web scraping is meant to extract and harvest useful information from the internet. It can be regarded as a multidisciplinary process that involves statistics, databases, data harvesting and data retrieval.

There has been noted a rapid expansion of the web and therefore causing an enormous growth of information. This has led to increased difficulty in the extraction of useful and potential information. Web scraping therefore confronts this problem by harvesting explicit information from a number of websites for knowledge discovery and easy access. It is important to realize that query interfaces of web databases are prone to sharing of same building blocks. It is therefore important to realize that the web offers unprecedented challenge and opportunity to data harvesting.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-solution-data-harvesting/

Web Scraping: The Invaluable Decision Making Tool

Business decisions are mandatory in any company. They reflect and directly influence about the future of the company. It is important to realize that decisions must be made in any business situation. The generation of new ideas calls for new actions. This in turn calls for decisions. Decisions can only be made when there is adequate information or data regarding the problem and the cause of action to be taken. Web scraping offers the best opportunity in getting the required information that will enable the management make a wise and sound decision.

Therefore web scraping is an important part in generation of the practical interpretations for the business decision making process. Since businesses take many courses of actions the following areas call for adequate web scraping in order to make outstanding decisions.

1. Suppliers. Whether you are running an offline business there is need to get information regarding your suppliers. In this case there are two situations. The first situation is about your current suppliers and the second situation is about the possibility of acquiring new suppliers. By web scraping you has the opportunity to gather about your suppliers. You need to know other business they are supplying to and the kind of discounts and prices they offer to them. Another important aspect about consumers is to determine the periods when they have surplus and therefore be able to determine the purchasing prices.

Web scraping can provide new information concerning new suppliers. This will make a cutting edge in the purchasing sector. You can get new suppliers that have reasonable prices. This will go a long way in ensuring a profitable business. Therefore web scraping is an integral process that should be taken first before making a vital decision concerning suppliers.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-invaluable-decision-making-tool/