Benefits of Predictive Analytics and Data Mining Services

Predictive Analytics is the process of dealing with variety of data and apply various mathematical formulas to discover the best decision for a given situation. Predictive analytics gives your company a competitive edge and can be used to improve ROI substantially. It is the decision science that removes guesswork out of the decision-making process and applies proven scientific guidelines to find right solution in the shortest time possible.

Predictive analytics can be helpful in answering questions like:
•    Who are most likely to respond to your offer?
•    Who are most likely to ignore?
•    Who are most likely to discontinue your service?
•    How much a consumer will spend on your product?
•    Which transaction is a fraud?
•    Which insurance claim is a fraudulent?
•    What resource should I dedicate at a given time?

Benefits of Data mining include:

•    Better understanding of customer behavior propels better decision
•    Profitable customers can be spotted fast and served accordingly
•    Generate more business by reaching hidden markets
•    Target your Marketing message more effectively
•    Helps in minimizing risk and improves ROI.
•    Improve profitability by detecting abnormal patterns in sales, claims, transactions etc
•    Improved customer service and confidence
•    Significant reduction in Direct Marketing expenses

Basic steps of Predictive Analytics are as follows:

•    Spot the business problem or goal
•    Explore various data sources such as transaction history, user demography, catalog details, etc)
•    Extract different data patterns from the above data
•    Build a sample model based on data & problem
•    Classify data, find valuable factors, generate new variables
•    Construct a Predictive model using sample
•    Validate and Deploy this Model

Standard techniques used for it are:

•    Decision Tree
•    Multi-purpose Scaling
•    Linear Regressions
•    Logistic Regressions
•    Factor Analytics
•    Genetic Algorithms
•    Cluster Analytics
•    Product Association

Should you have any queries regarding Data Mining or Predictive Analytics applications, please feel free to contact us. We would be pleased to answer each of your queries in detail.

Source:http://ezinearticles.com/?Benefits-of-Predictive-Analytics-and-Data-Mining-Services&id=4766989

Handling exceptions in scrapers

When requesting and parsing data from a source with unknown properties and random behavior (in other words, scraping), I expect all kinds of bizarrities to occur. Managing exceptions is particularly helpful in such cases.

Here is some ways that an exception might be raised.
[][0] #The list has no zeroth element, so this raises an IndexError
{}['foo'] #The dictionary has no foo element, so this raises a KeyError

Catching the exception is sometimes cleaner than preventing it from happening in the first place. Here are some examples handling bizarre exceptions in scrapers.

Example 1: Inconsistant date formats

Let’s say we’re parsing dates.
import datetime
This doesn’t raise an error.
datetime.datetime.strptime('2012-04-19', '%Y-%m-%d')
But this does.
datetime.datetime.strptime('April 19, 2012', '%Y-%m-%d')

It raises a ValueError because the date formats don’t match. So what do we do if we’re scraping a data source with multiple date formats?

Ignoring unexpected date formats

A simple thing is to ignore the date formats that we didn’t expect.

import lxml.html
import datetime
def parse_date1(source):
    rawdate = lxml.html.fromstring(source).get_element_by_id('date').text
    try:
         cleandate = datetime.datetime.strptime(rawdate, '%Y-%m-%d')
    except ValueError:
         cleandate = None
    return cleandate

print parse_date1('<div id="date">2012-04-19</div>')

If we make a clean date column in a database and put this in there, we’ll have some rows with dates and some rows with nulls. If there are only a few nulls, we might just parse those by hand.

Trying multiple date formats

Maybe we have determined that this particular data source uses three different date formats. We can try all three.

import lxml.html
import datetime

def parse_date2(source):

    rawdate = lxml.html.fromstring(source).get_element_by_id('date').text

    for date_format in ['%Y-%m-%d', '%B %d, %Y', '%d %B, %Y']:

        try:
             cleandate = datetime.datetime.strptime(rawdate, date_format)
             return cleandate
        except ValueError:
             pass
    return None

print parse_date2('<div id="date">19 April, 2012</div>')

This loops through three different date formats and returns the first one that doesn’t raise the error.

Example 2: Unreliable HTTP connection

If you’re scraping an unreliable website or you are behind an unreliable internet connection, you may sometimes get HTTPErrors or URLErrors for valid URLs. Trying again later might help.

import urllib2
def load(url):
    retries = 3
    for i in range(retries):
        try:
            handle = urllib2.urlopen(url)
            return handle.read()
        except urllib2.URLError:
            if i + 1 == retries:
                raise
            else:
                time.sleep(42)
    # never get here

print load('http://thomaslevine.com')

This function tries to download the page thee times. On the first two fails, it waits 42 seconds and tries again. On the third failure, it raises the error. On a success, it returs the content of the page.

Example 3: Logging errors rather than raising them

For more complicated parses, you might find loads of errors popping up in weird places, so you might want to go through all of the documents before deciding which to fix first or whether to do some of them manually.

import scraperwiki
for document_name in document_names:
    try:
        parse_document(document_name)
    except Exception as e:
        scraperwiki.sqlite.save([], {
            'documentName': document_name,
            'exceptionType': str(type(e)),
            'exceptionMessage': str(e)
        }, 'errors')

This catches any exception raised by a particular document, stores it in the database and then continues with the next document. Looking at the database afterwards, you might notice some trends in the errors that you can easily fix and some others where you might hard-code the correct parse.

Example 4: Exiting gracefully

When I’m scraping over 9000 pages and my script fails on page 8765, I like to be able to resume where I left off. I can often figure out where I left off based on the previous row that I saved to a database or file, but sometimes I can’t, particularly when I don’t have a unique index.


for bar in bars:
    try:
        foo(bar)
    except:
        print('Failure at bar = "%s"' % bar)
        raise

This will tell me which bar I left off on. It’s fancier if I save the information to the database, so here is how I might do that with ScraperWiki.

import scraperwiki
resume_index = scraperwiki.sqlite.get_var('resume_index', 0)
for i, bar in enumerate(bars[resume_index:]):
    try:
        foo(bar)
    except:
        scraperwiki.sqlite.save_var('resume_index', i)
        raise
scraperwiki.sqlite.save_var('resume_index', 0)

ScraperWiki has a limit on CPU time, so an error that often concerns me is the scraperwiki.CPUTimeExceededError. This error is raised after the script has used 80 seconds of CPU time; if you catch the exception, you have two CPU seconds to clean up. You might want to handle this error differently from other errors.

import scraperwiki
resume_index = scraperwiki.sqlite.get_var('resume_index', 0)
for i, bar in enumerate(bars[resume_index:]):
    try:
        foo(bar)
    except scraperwiki.CPUTimeExceededError:
        scraperwiki.sqlite.save_var('resume_index', i)
    except Exception as e:
        scraperwiki.sqlite.save_var('resume_index', i)
        scraperwiki.sqlite.save([], {
            'bar': bar,
            'exceptionType': str(type(e)),
            'exceptionMessage': str(e)
        }, 'errors')
scraperwiki.sqlite.save_var('resume_index', 0)

tl;dr

Expect exceptions to occur when you are scraping a randomly unreliable website with randomly inconsistent content, and consider handling them in ways that allow the script to keep running when one document of interest is bizarrely formatted or not available.

Source: https://blog.scraperwiki.com/2012/05/handling-exceptions-in-scrapers/

Content Scraping Reuses Blog Posts without Permission

What do popular blogs and websites such as Social Media Examiner, Copy Blogger, CNN.com, Mashable, and Type A Parent have in common? No, it’s not traffic and a loyal online community, each was a victim of the content scraping site “BuzzMyFx.” Although most bloggers fall victim to content scrapers at least once, the offending website was such an extreme case the backlash against it was fast and furious. Thanks to the quick action of many angry bloggers, BuzzMyFix was taken down in a matter of days.

If you’re not familiar with content scraping sites and aren’t sure why they’re bad and what you can do if you fall prey, read on. Not knowing what steps you can take to remove your content from a scraping site can mean someone else is profiting from your hard work.

What is content scraping?

Content scraping is when a blog or website pulls in other bloggers’ content without permission, in many cases passing it off as their own. Instead of stocking their sites with unique content, they steal entire blog posts. Some do leave the original authors’ bylines, but there are plenty that don’t provide attribution at all. This is not a good thing at all.

If you don’t care about someone taking your content and putting it on their blogs and websites without your permission, you should. These sites are stealing traffic, search engine rankings, and even advertising revenue from bloggers. Moreover, by ignoring scraping sites you’re giving the message that this practice is OK.

It’s not OK.

How was BuzzMyFx different?

BuzzMyFx was a little different from your usual scrapers. Bloggers didn’t just find their content had been posted on this site, they learned their entire blogs — down to the design and comments — had been cloned. Plus, any bloggers checking to see if their blogs were being cloned immediately found themselves being scraped as well. Dozens, if not hundreds of blogs were affected. However, bloggers didn’t take this incident sitting down. They spread the word and contacted the site’s host en masse. Thanks to their swift action, and the high number of complaints, the site was removed quickly.

How can I tell if my content is being scraped?

Fortunately for content creators, scrapers are a lazy bunch. Because their sites are automated, and they don’t check or read the content being pulled, they don’t take many precautions to ensure the people they scrape from don’t find their sites. In fact, they may not even care. Fortunately, this makes it easy to learn if your content is being stolen.

    Link to your own articles — When you write a blog post and link to other (of your own) blog posts within that post, it’s not only good SEO. You also will get pingbacks whenever someone else steals your content because of your interlinks. You’re alerted when someone links to your content, and when content is published with your links, you’ll get that alert.

    Google Alerts — If your name, blog’s name, or other unique keywords are set up as Google Alerts, you’ll receive an e-mail every time content is published with these keywords.

    Analytics — When people click on your links that are in scraped content, it will show up as referring traffic in your analytics program. You should always check referring traffic so you can thank the referring site owner, but also to make sure no one is stealing your content.

What steps can I take to remove my content from a scraper?

If you find your content is being stolen, know you have several options. First, you’ll need to find out who owns the scraping site. You can find this out by doing a WHOis domain lookup, which will enable you to search for the website’s details, including the name of the webmaster, contact info, and the name of the site’s host.

Keep in mind that sometimes the website’s owner will pay extra to have his or her name kept private, but you will always be able to find the name of the host. Once you have this information, you can take the necessary steps to have your content removed.

    Contact the site’s owner personally: Your first step should always be a polite request to remove your content immediately. Let the website owner know he or she is in violation of the Digital Millennium Copyright Act (DMCA), and you will take the necessary steps to report him if he doesn’t comply.

    Contact the site’s host: If you can’t find the name of the person who owns the site, or if he won’t comply with your takedown request, contact the website’s host. You’ll have to prove your content is being stolen. As the host can be held liable for allowing the content theft, it’s in their best interest to contact the website owner and request removal.

    Contact Google: You can contact Google and fill out a form to have them remove the website from their search engines.

    Spread the word: Let all your blogging friends know about content scrapers when you come across them. The more people who take action against content scrapers, the less likely they are to do it again.

Contacting the webmaster with a takedown notice doesn’t have to be an intimidating process, either. The website Plagiarism Today has a wonderful set of stock letters to use to contact webmasters, web hosts, and even Google. All you have to do is insert the necessary information.

Content scrapers and cloners may try to steal your content, but you don’t have to let them. Stand up for what’s yours.

Source: http://www.dummies.com/how-to/content/content-scraping-reuses-blog-posts-without-permiss.html

Scraping and Analyzing Angel List Syndicates: Kimono Labs + Silk

Because we use Silk to tell stories and visualize data, we are always looking for interesting ways to pull data into a Silk. Right now that means getting data into the CSV format. Fortunately, a wave of new and powerful visual webscraping tools and services have emerged. These make it very simple for anyone (no technical skills required) to scrape data from a website and export that data into a CSV which we can quickly upload into a Silk.

Cool New Scraping Tools

One of the tools we love in this new space is Kimono Labs. Backed by Y Combinator, Kimono combines a visual scraping editor with the ability to do very granular code-inspector level editing to scraping paths. Saved scrapes can be turned into APIs and exported as JSON. Kimono also lets you save time-series versioning of scrapes.

Data from angel-list-syndicates.silk.co

Like many startups, we watch the goings on at AngelList very closely. Syndicates are of particular interest. Basically, these are DIY venture capital pools that allow a qualified investor to serve as a syndicate leader and aggregate small investments from other qualified investors who are members of AngelList. The idea of the syndicates is to democratize the VC process and make it easier and less risky for individuals to participate.

We used Kimono to scrape information on the Top 25 Syndicates ranked by dollars backing each round. Kimono makes it very easy to visually designate which parts of a page to scrape and how many rows there are on a page. (Here you can see me highlighting the minimum dollar investment). We downloaded the information as a CSV and did a quick scrub to get it ready for upload to Silk. The process took no more than 15 minutes.

We could tell by eyeballing the numbers beforehand that a serious Power Law was in effect. And the actual data analysis on Silk bore this out. We chose to use a pie chart to show distribution. Three syndicates control nearly two-thirds of all the committed capital by Angel.co members in the syndicate program. One of the top three - Tim Ferriss - has no background as a venture capitalist or building technology companies but is rapidly becoming a force in startup investing. The person with the largest committed syndicate pool, Gil Penachina, is someone who is a quiet mover and shaker in Silicon Valley but he clearly packs a huge punch.

The largest syndicate in terms of likely commitments of deals per year is Foundry Group Angels, a group led by Brad Feld (@bfeld). While they put in less per deal, they are planning to back over 50 deals per year - a huge number. Trailing far behind those three was media impresario and Launch conference mogul Jason Calacanis, who is one of the most visible people in the startup space.

Source: http://blog.silk.co/post/83501793279/scraping-and-analyzing-angel-list-syndicates

4 Data Mining Tips to Scrap Real Estate Data; Innovative Way to Give Realty Business a boost!

Internet has become a huge source of data – in fact; it has turned into a goldmine for the marketers, from where they can easily dig the useful data!

    Web scraping has become a norm in today’s competitive era, where one with maximum and relevant information wins the race!

Real Estate Data Extraction and Scraping Service

It has helped many industries to carve a niche in the market; especially real estate – Scraping real estate data has been of great help for professionals to reach out to a large number of people and gather reliable property data. However, there are some people for whom web scraping is still an alien concept; most probably because most of its advantages are not discussed.

    There are institutions, companies and organizations, entrepreneurs, as well as just normal citizens generating an extraordinary amount of information every day. Property information extraction can be effectively used to get an idea about the customer psyche and even generate valuable lead to further the business.

In addition to this, data mining has also some of following uses making it an indispensable part of marketing.

Gather Properties Details from Different Geographical Locations

You are an estate agent and want to expand your business to the neighboring city or state. But, then you are short of information. You are completely aware of the properties in the vicinity and in your town; however, with data mining services will help you to get an idea about the properties in the other state. You can also approach probable clients and increase your database to offer extensive services.

Online Offers and Discounts are just a Click Away

Now, it is tough to deal with the clients, show them the property of their choice and again act as a mediator between the buyer and seller. In all this, it becomes almost difficult to take a look at some special discounts or offers. With the data mining services, you can get an insight into these amazing offers. Thus, you can plan a move or even provide your client an amazing deal.

What people are talking about – Easy Monitoring of your Online Reputation

Internet has become a melting pot where different people come together. In fact, it provides a huge platform where people discuss about their likes and dislikes. When you dig into such online forums, you can get an idea of reputation that you or your firm holds. You can know what people think about you and where you require to buck up and where you need to slow down.

A Chance to Know your Competitors Better!

Last, but not the least, you can keep an eye on the competitor.  Real Estate is getting more competitive; and therefore, it is important to have knowledge about your competitors to get an upper hand. It will help you to plan your moves and strategize with more ease. Moreover, you also know what is that “something” that your competitor does not have and you have, with can be subtly highlighted.

Property information extraction can prove to be the most fruitful method to get a cutting edge in the industry.

Source: http://www.hitechbposervices.com/blog/4-data-mining-tips-to-scrap-real-estate-data-innovative-way-to-give-realty-business-a-boost/

How to scrape data without coding? A step by step tutorial on import.io

Import.io (pronounced import-eye-oh) lets you scrape data from any website into a searchable database. It is perfect for gathering, aggregating and analysing data from websites without the need for coding skills. As Sally Hadadi, from Import.io, told Journalism.co.uk: the idea is to “democratise” data. “We want journalists to get the best information possible to encourage and enhance unique, powerful pieces of work and generally make their research much easier.” Different uses for journalists, supplemented by case studies, can be found here.

A beginner’s guide

After downloading and opening import.io browser, copy the URL of the page you want to scrape into the import.io browser. I decided to scrape the search results website of orphanages in London:

001 Orphanages in London

After opening the website, press the tiny pink button in top right corner of the browser and follow up with “Let’s get cracking!” in the bottom right menu which has just appeared.

Then, choose the type of scraping you want to perform. In my case, it’s a Crawler (we’ll be getting data from multiple similar pages on the same site):

crawler

And confirm the URL of the website you want to scrape by clicking “I’m there”.

As advised, choose “Detect optimal settings” and confirm the following:

data

In the menu “Rows per page” select the format in which data appears on the website, whether it is “single” or “multiple”. I’m opting for the multiple as my URL is a listing of multiple search results:multiple

Now, the time has come to “train your rows” i.e. mark which part of the website you are interested in scraping. Hover over an entire “entry” or “paragraph”:hover over entry

…and he entry will be highlighted in pink or blue. Press “Train rows”.

train rows

Repeat the operation with the next entry/paragraph so that the scraper gets the hang of the pattern of your selections. Two examples should suffice. Scroll down to the bottom of your website to make sure that all entries until the last one are selected (=highlighted in pink or blue alternately).

If it is, press “I’ve got all 50 rows” (the number depends on how many rows you have selected).

Now it’s time to focus on particular chunks of data you would like to extract. My entries consist of a name of the orphanage, address, phone number and a short description so I will extract all those to separate columns. Let’s start by adding a column “name”:

add column

Next, highlight the name of the first orphanage in the list and press “Train”.

highlighttrain

Your table should automatically fill in with names of all orphanages in the list:table name

If it didn’t, try tweaking your selection a bit. Then add another column “address” and extract the address of the orphanage by highlighting the two lines of addresses and “training” the rows.

Repeat the operation for a “phone number” and “description”. Your table should end up looking like this:table final

*Before passing on to the next column it is worth to check that all the rows have filled up. If not, highlighting and training of the individual elements might be necessary.

Once you’ve grabbed all that you need, click “I’ve got what I need”. The menu will now ask you if you want to scrape more pages. In this case, the search yielded two pages of search results so I will add another page. In order to this this, go back to your website in you regular browser, choose page 2 (or any next one) of your search results and copy the URL. Paste it into the import.io browser and confirm by clicking “I’m there”:

i'm there

The scraper should automatically fill in your table for page 2. Click “I’ve got all 45 rows” and “I’ve got what I needed”.

You need to add at least 5 pages, which is a bit frustrating with a smaller data set like this one. The way around it is to add page 2 a couple of times and delete the unnecessary rows in the final table.

Once the cheating is done, click “I’m done training!” and “Upload to import.io”.

upload

Give the name to your Crawler, e.g. “Orphanages in London” and wait for import.io to upload your data. Then, run crawler:run crawler

Make sure that the page depth is 10 and that click “Go”. If you’re scraping a huge dataset with several pages of search results, you can copy your URLs to Excel, highlight them and drag down with a black cross (bottom right of the cell) to obtain a comprehensive list. Paste it into the “Where to start?” window and press “Go”.go

crawlingAfter the crawling is complete, you can download you data in EXCEL, HTML, JSON or CSV.dataset

As a result, we obtain a data set which can be easily turned into a map of orphanages in London, e.g. using Google Fusion Tables.

Source:http://www.interhacktives.com/2014/03/06/scrape-data-without-coding-step-step-tutorial-import-io/

Scraping Data: Site-specific Extractors vs. Generic Extractors

Scraping is becoming a rather mundane job with every other organization getting its feet wet with it for their own data gathering needs. There have been enough number of crawlers built – some open-sourced and others internal to organizations for in-house utilities. Although crawling might seem like a simple technique at the onset, doing this at a large-scale is the real deal. You need to have a distributed stack set up to take care of handling huge volumes of data, to provide data in a low-latency model and also to deal with fail-overs. This still is achievable after crossing the initial tech barrier and via continuous optimizations. (P.S. Not under-estimating this part because it still needs a team of Engineers monitoring the stats and scratching their heads at times).

Social Media Scraping

Focused crawls on a predefined list of sites

However, you bump into a completely new land if your goal is to generate clean and usable data sets from these crawls i.e. “extract” data in a format that your DB can process and aid in generating insights. There are 2 ways of tackling this:

a. site-specific extractors which give desired results

b. generic extractors that result in few surprises

Assuming you still do focused crawls on a predefined list of sites, let’s go over specific scenarios when you have to pick between the two-

1. Mass-scale crawls; high-level meta data - Use generic extractors when you have a large-scale crawling requirement on a continuous basis. Large-scale would mean having to crawl sites in the range of hundreds of thousands. Since the web is a jungle and no two sites share the same template, it would be impossible to write an extractor for each. However, you have to settle in with just the document-level information from such crawls like the URL, meta keywords, blog or news titles, author, date and article content which is still enough information to be happy with if your requirement is analyzing sentiment of the data.

cb1c0_one-size

A generic extractor case

Generic extractors don’t yield accurate results and often mess up the datasets deeming it unusable. Reason being

programatically distinguishing relevant data from irrelevant datasets is a challenge. For example, how would the extractor know to skip pages that have a list of blogs and only extract the ones with the complete article. Or delineating article content from the title on a blog page is not easy either.

To summarize, below is what to expect of a generic extractor.

Pros-

minimal manual intervention

low on effort and time

can work on any scale

Cons-

Data quality compromised

inaccurate and incomplete datasets

lesser details suited only for high-level analyses

Suited for gathering- blogs, forums, news

Uses- Sentiment Analysis, Brand Monitoring, Competitor Analysis, Social Media Monitoring.

2. Low/Mid scale crawls; detailed datasets - If precise extraction is the mandate, there’s no going away from site-specific extractors. But realistically this is do-able only if your scope of work is limited i.e. few hundred sites or less. Using site-specific extractors, you could extract as many number of fields from any nook or corner of the web pages. Most of the times, most pages on a website share similar templates. If not, they can still be accommodated for using site-specific extractors.

cutlery

Designing extractor for each website

Pros-

High data quality

Better data coverage on the site

Cons-

High on effort and time

Site structures keep changing from time to time and maintaining these requires a lot of monitoring and manual intervention

Only for limited scale

Suited for gathering - any data from any domain on any site be it product specifications and price details, reviews, blogs, forums, directories, ticket inventories, etc.

Uses- Data Analytics for E-commerce, Business Intelligence, Market Research, Sentiment Analysis

Conclusion

Quite obviously you need both such extractors handy to take care of various use cases. The only way generic extractors can work for detailed datasets is if everyone employs standard data formats on the web (Read our post on standard data formats here). However, given the internet penetration to the masses and the variety of things folks like to do on the web, this is being overly futuristic.

So while site-specific extractors are going to be around for quite some time, the challenge now is to tweak the generic ones to work better. At PromptCloud, we have added ML components to make them smarter and they have been working well for us so far.

What have your challenges been? Do drop in your comments.

Source: https://www.promptcloud.com/blog/scraping-data-site-specific-extractors-vs-generic-extractors/