How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference

With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

web-scraping-service

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases

The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s

During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping

According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

Check out How to use Twitter data for your business

3. Transaction scraping

Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

get-results-from-your-lead-generation-campaign

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/

The Nasty Problem with Scraping Results from the Engines

One theme that I've been concerned with this week centers around data transparency in the search engine world. Search engines provide information that is critical to the business of optimizing and growing a business on the web, yet barriers to this data currently force many companies to use methods of data extraction that violate the search engines' terms of service.

Specifically, we're talking about two pieces of information that no large-scale, successful web operation should be without. These include rankings (the position of their site(s) vs. their competitors) for important keywords and link data (currently provided most accurately through Yahoo!, but also available through MSN and in lower quality formats from Google).

Why do marketers and businesses need this data so badly? First we'll look at rankings:

•    For large sites in particular, rankings across the board will go up or down based on their actions and the actions of their competition. Any serious company who fails to monitor tweaks to their site, public relations, press and optimization tactics in this way will lose out to competitors who do track this data and, thus, can make intelligent business decisions based on it.

•    Rankings provide a benchmark that helps companies estimate their global reach in the search results and make predictions about whether certain areas of extension or growth make logical sense. If a company must decide on how to expand their content or what new keywords to target or even if they can compete in new markets, the business intelligence that can be extracted from large swaths of ranking data is critical.

•    Rankings can be mapped directly to traffic, allowing companies to consider advertising, extending their reach or forming partnerships

And, on the link data side:

•    Temporal link information allows marketers to see what effects certain link building, public relations and press efforts have on a site's link profile. Although some of this data is available through referring links in analytics programs, many folks are much more interested in the links that search engines know about and count, which often includes many more than those that pass traffic (and also ignores/doesn't count some that do pass traffic).

•    Link data may provide references for reputation management or tracking of viral campaigns - again, items that analytics don't entirely encompass.

•    Competitive link data may be of critical importance to many marketers - this information can't be tracked any other way.

I admit it. SEOmoz is a search engine scraper - we do it for our free public tools, for our internal research and we've even considered doing it for clients (though I'm seriously concerned about charging for data that's obtained outside TOS). Many hundreds of large firms in the search space (including a few that are 10-20X our size) do it, too. Why? Because search engine APIs aren't accurate.

Let's look at each engine's abilities and data sources individually. Since we've got a few hundred thousand points of data (if not more) on each, we're in a good position to make calls about how these systems are working.

Google (all APIs listed here):

•    Search SOAP API - provides ranking results that are massively different from almost every datacenter. The information is often less than useless, it's actually harmful, since you'll get a false sense of what's happening with your positions.

•    AJAX Search API - This is really designed to be integrated with your website, and the results can be of good quality for that purpose, but it really doesn't serve the job of providing good stats reporting.

•    AdSense & AdWords APIs - In all honesty, we haven't played around with these, but the fact that neither will report the correct order of the ads, nor will they show more than 8 ads at a time tells me that if a marketer needed this type of data, the APIs wouldn't work.

Yahoo! (APIs listed here):

•    Search API - Provides ranking information that is a somewhat accurate map to Yahoo!'s actual rankings, but is occassionally so far off-base that they're not reliable. Our data points show a lot more congruity with Yahoo!'s than Google's, but not nearly enough when compared with scraped results to be valuable to marketers and businesses.

•    Site Explorer API - Shows excellent information as far as number of pages indexed on a site and the link data that Yahoo! knows about. We've been comparing this information with that from scraped Yahoo! search results (for queries like linkdomain: and site:) and those at the Site Explorer page and find that there's very little quality difference in the results returned, though the best estimate numbers can still be found through a last page search of results.

•    Search Marketing API - I haven't played with this one at all, so I'd love to hear comments from those who have.

MSN:

•    Doesn't mind scraping as long as you use the RSS results. We do, we love them and we commend MSN for giving them out - bravo! They've also got a web search SDK program, but we've yet to give it a whirl. The only problem is the MSN estimates, which are so far off as to be useless. The links themselves, though, are useful.

Ask.com

•    Though it's somewhat hidden, the XML.Teoma.com page allows for scraping of results and Ask doesn't seem to mind, though they haven't explicitly said anything. Again, bravo! - the results look solid, accurate and match up against the Ask.com queries. Now, if Ask would only provide links

I know a lot of you are probably asking:

•    "Rand, if scraping is working, why do you care about the search engines fixing the APIs?"

•    The straight answer is that scraping hurts the search engines, hurts their users and isn't the most practical way to get the data. Let me give you some examples:

•    Scraped queries have to look as much like real users as possible to avoid detection and banning - thus, they affect the query data that search engineers use to improve web search.

•    These queries also hit advertisers - falsifying the number of "real" impressions that advertisers see and lowering their CTRs unnaturally.

•    They take up search engine resources and though even the heaviest scraping barely impacts their server loads, it's still an annoyance.

•    With all these negative elements, and so many positive incentives to have the data, it's clear what's needed - a way for marketers/businesses to get the data they need without hurting the search engines. Here's how they can do it:

•    Provide the search ranking position of a site in the referral string - this works for ranking data, but not for link data and since Yahoo! (and Google) both send referrals through re-directs at times, it wouldn't be a hard piece to add.

•    Make the API's accurate, complete and unlimited

•    If the last option is too ambitious, the search engines could charge for API queries - anyone who needs the data would be more than happy to pay for it. This might help with quality control, too.

•    For link data - serve up accurate, wholistic data in programs like Google Sitemaps and Yahoo! Search Submit (or even, Google Analytics). Obviously, you'd only get information about your own site after verifying.

I've talked to lots of people at the search engine level about making changes this week (including Jeremy, Priyank, Matt, Adam, Aaron, Brett and more). I can only hope for the best...

Source: http://moz.com/blog/the-nasty-problem-with-scraping-results-from-the-engines

The Great Advantages of Data Extraction Software – Why a Company Needs it?

Data extraction is being a huge problem for large corporate companies and businesses, which needs to be handled technically and safely. There are many different approaches used for data extraction from web and various tools have designed to solve certain problems.

Moreover, algorithms and advanced techniques were also developed for data extraction. In this array, the Data Extraction Software is widely used to extract information from web as designed.

Data Extraction Software:

 This is a program specifically designed to collect and organize the information or data from the website or webpage and reformat them.

Uses of Data Extraction Software:

Data extraction software can be used at various levels including social web and enterprise levels.

Enterprise Level: Data extraction techniques at the enterprise level are used as the prime tool to perform analysis of the data in business process re-engineering, business system and in competitive intelligence system.

Social Web Level: This type of web data extraction techniques is widely used for gathering structured data in large amount that are continuously generated by Web.2.0, online social network users and social media.

To specify other uses of Data Extraction software:

•     It helps in assembling stats for the business plans
•     It helps to gather data from public or government agencies
•     It helps to collect data for legal needs

Does the Data Extraction Software make Your Job Simple?

The usage of data extraction software has been widely appreciated by many large corporate companies. In this array, here are a few points to favor the usage of the software;

•     Data toolbar consists of web scraping tool to automate the process of web data extraction
•     Point data fields from which the data need to be collected and the tool will do the rest
•     There are no technical skills required to use data tool
•     It is possible to extract a huge number of data records in just a few seconds
• Benefits of Data Extraction Software:
• This data extraction software benefits many computer users. Here follows a few remarkable benefits of the software;
•     It can extract detailed data like description, name, price, image and more as defined from a website
•     It is possible to create projects in the extractor and extract required information automatically from the site without the user’s interference
•     The process saves huge effort and time
•     It makes extracting data from several websites easy like online auctions, online stores, real estate portal, business directories, shopping portals and more
•     It makes it possible to export extracted data to various formats like Microsoft Excel, HTML, SQL, XML, Microsoft Access, MySQL and more
•     This will allow processing and analyzing data in any custom format

Who majorly Benefits from Data Extraction Software?

Any computer user benefit from this data extraction software, however, it is majorly benefiting users like;

•     Business men to collect market figures, real estate data and product pricing data
•     Book lovers to extract information about titles, authors, images, descriptions prices and more
•     Collectors and hobbyists to extract auction and betting information
•     Journalists to extract article and news from new websites
•     Travelers to extract information about holiday places, vacations, prices, images and more
•     Job seekers to extract information about jobs available, employers and more

Websitedatascraping.com is enough capable to web data scraping, website data scraping, web scraping services, website scraping services, data scraping services, product information scraping and yellowpages data scraping.

Predictive Analytics and Web Scraping

The integration of web scraping and predictive analytics can be used to make the marketing process an efficient. This is possible by use of a number of techniques such as business intelligence. The main aim of any business is to make profit, in this article we are looking at the web scraping process and predictive analytics in marketing your products. Integrating the two processes is quite beneficial for business. Web scraping plays the role of harvesting data and predictive analytics in determining the best methods to be used in marketing campaigns.

Business intelligence may be regarded as a decision support system where data is harvested for the purposes of predictive analysis. It can also be used for supporting business decisions. Over the years business intelligence data has been gathered manually. The emergence of the internet has madPredictive Analytics and Web Scrapinge it possible a lot of data for the purposes of business intelligence. The collection of information from various sources or departments of a company such as finance, sales and purchasing consumed a lot of time before correlating such information into any meaningful application.

web scraping plays an important role in collecting data to be used in business intelligence. This is so because normal web scraping process involves data harvesting, selection and even pre-processing.Web scraping makes the business intelligence a reality and a dynamic process. This is so because the business intelligence data needed can be accessed from the internet by the use of web scraping process. There is absolutely no reason why managers ought to wait for a number of months to get data for decision making when they can use specialized companies in the data mining sector such as Loginworks softwares. This is so because these companies have taken a number of years in providing these services and have professional staff on the same.

There is a great need for businesses to engage in predictive analytics. Predictive analytics can be defined as method of using business intelligence. This is because it is used in modeling and forecasting. It is a method of predicting patterns and has wide applications in credit, medical and insurance industries. The most common application of integration between web scraping and predictive analytics is credit assessment. The use past events in estimating the future of a business and markets is an integral part for any business.

Web scraping aids the predictive analysis process by provision of data from the past which can be analyzed and prediction of the customer behaviors such customers who are likely to purchase, renew or even purchase similar products. Predictive analysis and web scraping are very important for any business marketing campaigns. Since marketing is an investment by a company it is therefore necessary for businesses to employ web scraping to get the appropriate data for making business decisions. Predictive analysis narrows your target market and enables you to tailor your campaigns to specific customers. This enables the market teams to come up with a number of advertisements which may be based on your traffic.

Since web scraping is an integral part of predictive analysis, it is therefore important for a company to invest in the process. There is a need for companies to contact customers who are likely to respond positively. Marketing methods will only become efficient if a company is able to target goods and services that are required by customers at the required time. Predictive analytics plays an important role in reducing the amount of investment done to make a sale.

Business intelligence plays an important role in helping marketing teams prepare and anticipate customer needs, rather than reacting to them. Web scraping can present data based on the demographics that may have been overlooked in the past. Any combination of customer demographics is useful in the determination of which platform to use in marketing and what method of marketing can be used and when applicable.

The combination of web scraping and predictive analytics can be useful to managers to bring more sales at the same time spending less. Maximizing profits and minimizing loses is one of the goals of a business. Therefore for a business whether online or offline it is important for companies to engage in web scraping and predictive anal.

Source: http://www.loginworks.com/blogs/web-scraping-blogs/predictive-analytics-web-scraping/

Data Discovery vs. Data Extraction

Looking at screen-scraping at a simplified level, there are two primary stages involved: data discovery and data extraction. Data discovery deals with navigating a web site to arrive at the pages containing the data you want, and data extraction deals with actually pulling that data off of those pages. Generally when people think of screen-scraping they focus on the data extraction portion of the process, but my experience has been that data discovery is often the more difficult of the two.

The data discovery step in screen-scraping might be as simple as requesting a single URL. For example, you might just need to go to the home page of a site and extract out the latest news headlines. On the other side of the spectrum, data discovery may involve logging in to a web site, traversing a series of pages in order to get needed cookies, submitting a POST request on a search form, traversing through search results pages, and finally following all of the "details" links within the search results pages to get to the data you're actually after. In cases of the former a simple Perl script would often work just fine. For anything much more complex than that, though, a commercial screen-scraping tool can be an incredible time-saver. Especially for sites that require logging in, writing code to handle screen-scraping can be a nightmare when it comes to dealing with cookies and such.

In the data extraction phase you've already arrived at the page containing the data you're interested in, and you now need to pull it out of the HTML. Traditionally this has typically involved creating a series of regular expressions that match the pieces of the page you want (e.g., URL's and link titles). Regular expressions can be a bit complex to deal with, so most screen-scraping applications will hide these details from you, even though they may use regular expressions behind the scenes.

As an addendum, I should probably mention a third phase that is often ignored, and that is, what do you do with the data once you've extracted it? Common examples include writing the data to a CSV or XML file, or saving it to a database. In the case of a live web site you might even scrape the information and display it in the user's web browser in real-time. When shopping around for a screen-scraping tool you should make sure that it gives you the flexibility you need to work with the data once it's been extracted.

Source:http://ezinearticles.com/?Data-Discovery-vs.-Data-Extraction&id=165396

Why Web Scraping Software Won't Help

How to get continuous stream of data from these websites without getting stopped? Scraping logic depends upon the HTML sent out by the web server on page requests, if anything changes in the output, its most likely going to break your scraper setup.

If you are running a website which depends upon getting continuous updated data from some websites, it can be dangerous to reply on just a software.

Some of the challenges you should think:

1. Web masters keep changing their websites to be more user friendly and look better, in turn it breaks the delicate scraper data extraction logic.

2. IP address block: If you continuously keep scraping from a website from your office, your IP is going to get blocked by the "security guards" one day.

3. Websites are increasingly using better ways to send data, Ajax, client side web service calls etc. Making it increasingly harder to scrap data off from these websites. Unless you are an expert in programing, you will not be able to get the data out.

4. Think of a situation, where your newly setup website has started flourishing and suddenly the dream data feed that you used to get stops. In today's society of abundant resources, your users will switch to a service which is still serving them fresh data.

Getting over these challenges

Let experts help you, people who have been in this business for a long time and have been serving clients day in and out. They run their own servers which are there just to do one job, extract data. IP blocking is no issue for them as they can switch servers in minutes and get the scraping exercise back on track. Try this service and you will see what I mean here.

Dheeraj Juneja, Founder & CEO, Loginworks Softwares, A Virtual IT Team for your business

Loginworks Softwares Web Scraping Service

Read more about various technical stuff at our blogs: Technical Blogs

Source: http://ezinearticles.com/?Why-Web-Scraping-Software-Wont-Help&id=4550594

What is Data Mining? Why Data Mining is Important?

Searching, Collecting, Filtering and Analyzing of data define as data mining. The large amount of information can be retrieved from wide range of form such as different data relationships, patterns or any significant statistical co-relations. Today the advent of computers, large databases and the internet is make easier way to collect millions, billions and even trillions of pieces of data that can be systematically analyzed to help look for relationships and to seek solutions to difficult problems.

The government, private company, large organization and all businesses are looking for large volume of information collection for research and business development. These all collected data can be stored by them to future use. Such kind of information is most important whenever it is require. It will take very much time for searching and find require information from the internet or any other resources.

Here is an overview of data mining services inclusion:

* Market research, product research, survey and analysis

* Collection information about investors, funds and investments

* Forums, blogs and other resources for customer views/opinions

* Scanning large volumes of data

* Information extraction

* Pre-processing of data from the data warehouse

* Meta data extraction

* Web data online mining services

* data online mining research

* Online newspaper and news sources information research

* Excel sheet presentation of data collected from online sources

* Competitor analysis

* data mining books

* Information interpretation

* Updating collected data

After applying the process of data mining, you can easily information extract from filtered information and processing the refining the information. This data process is mainly divided into 3 sections; pre-processing, mining and validation. In short, data online mining is a process of converting data into authentic information.

The most important is that it takes much time to find important information from the data. If you want to grow your business rapidly, you must take quick and accurate decisions to grab timely available opportunities.

Outsourcing Web Research is one of the best data mining outsourcing organizations having more than 17 years of experience in the market research industry. To know more information about our company please contact us.

Outsourcing Web Research is one of the best data mining outsourcing organizations having more than 17 years of experience in the market research industry.

Source:http://ezinearticles.com/?What-is-Data-Mining?-Why-Data-Mining-is-Important?&id=3613677